Brownie the Elf(Browns) Sourdough Sam(49ers) Roary(Lions) Lead List of Most Popular NFL Mascots

Despite having the smallest number of followers out of those assessed, Roary’s Instagram has the highest engagement rate with over half (50%) of followers interacting with the account.  

The account also has over a third (36%) more fans reached per upload compared to the mascot with the most followers, meaning Roary’s fans are particularly committed.  

#4 Blue (@bluecoltsmascot) 

The Indianapolis Colts’ mascot Blue is the fourth most loved NFL mascot on Instagram with a score of 15.6.  

The team has a hefty follower count of 258k followers this November, making it the most followed NFL mascot in the study. Despite this, the Indianapolis Colts’ mascot has the lowest engagement rate – at just 0.3%.  

#5 Staley Da Bear (@staleythebear) 

The fifth most loved is Staley Da Bear, the mascot of the Chicago Bears, who scored 14.8. The mascot has the second–highest rate of followers reached per upload, with an average of over two-fifths (48%) of their 10k followers seeing each post. 

#6 Rampage the Ram (@rampagenfl) 

In sixth place is Rampage, the mascot of the Los Angeles Rams. Rampage has a score of 13.9 and an engagement rate of 2.7%, which is more than a fifth (22%) higher than the average. 

#7 Viktor the Viking (@viktortheviking) 

With a score of 13.2, the Minnesota Vikings’ mascot Viktor takes seventh place. With 43k followers and a reach of 40% per upload, the viking is incredibly popular.  

#8 T-Rac (@titans_trac) 

With a score of 12.7, the Tennessee Titans’ mascot T-Rac comes in eighth place overall. 

T-Rac the racoon, which is the national animal of Tennessee, has one of the lowest follower counts on this list with only 15.4k. The mascot also has a far lower engagement rate than is typical for an account of its size at 3% – which is more than a quarter (26%) lower than expected. 

#9 Blitz (@blitztheseahawk) 

The Seattle Seahawks’ Blitz is ranked ninth in Instagram’s most loved mascots with a score of 12.7- the slightest bit behind T-Rac. Blitz is well loved amongst Seahawk fans and has over 100k followers on Instagram. 

Since his debut in 1998, Blitz has populated many of the Seahawks’ games, and his Instagram followers prove loyal with an average of 33% of followers being reached with each post. 

#10 Sir Purr (@sirpurr) 

Ranking tenth on this list is the Carolina Panthers’ Sir Purr. The account has accumulated over 51k followers on Instagram and scored 12.6 out of 30 in the study. 

With an engagement rate of 2.9% – exactly as would be typical for an account with that many followers – Sir Purr continues to be a source of cheer for the Panther’s fans. 

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On the other end of things, we see the least loved Instagram mascot is Rowdy (@rowdymascot), with a score of 11.1 out of 30.  

The Dallas Cowboy’s mascot has a 0.7% engagement rate, which is 74% lower than the typical rate for an account that size, despite having over 66k followers. 

Following them, the Atlanta Falcons’ Freddie the Falcon (@freddie.falcon) comes in as second least appreciated, with a score of 11.6. 

As for third least-loved, Jaxson de Ville (@thejaxsondeville) of the Jacksonville Jaguars comes in with an engagement rate of 1.9%, which is 47% lower than other accounts with a similar number of followers. 

Speaking on the findings, a spokesperson from Raging Bull Slots explains why mascots are inspiring to fans, saying: “Mascots in the NFL play a crucial role in creating a vibrant and engaging fan experience each game. 

“Beyond serving as entertaining symbols, they contribute to the team’s identity and fan camaraderie. A well-designed mascot can become a beloved figure, fostering a sense of community and loyalty among supporters.  

“Ultimately, mascots bring fun to each and every game and engaging with supporters on Instagram is a great way to keep fans involved throughout the season.”