NCAA to Allow Athletes to Profit from Name, Image, and Likeness

The NCAA’s Board of Governors voted unanimously to allow student athletes to benefit from the use of their names, images, and likenesses.

“We must embrace change to provide the best possible experience for college athletes,” said Michael Drake, chair of the board. “This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”

The action directs the NCAA’s three divisions to update bylaws and policies. These included treating student-athlete similarly to non-athlete students, differentiating collegiate and professional opportunities, and reaffirming that student-athletes are students first and are not paid employees.

Each division was asked by the board to create new rules no later than January 2021.

For is decision, the board followed recommendations based on input gathered by a working group over the last few months from former athletes, coaches, presidents, and faculty across the three divisions.

Feedback will continue to be gathered through April to refine its recommendations and determine how to respond to the “state and federal legislative environment .”