High School Student-Athletes Must Be Protected From “Name, Image, Likeness” Issues

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Protecting amateur student-athletes’ name, image, and likeness issues remain a concern in amateur sports, particularly at the college level.

Dr. Niehoff notes in the article that there are issues that must be watched carefully.

“While the governance process is still uncertain, it seems possible that at some point in 2021, in some form or another, college athletes could be earning money from their “Name, Image and Likeness” (NIL) through endorsement deals, sponsorships and other opportunities,” Niehoff shares.

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David Keech
Author: David Keech

David Keech is a math teacher in Wisconsin Rapids and public address announcer for Abbotsord High School. He officiates basketball, baseball, and softball in central Wisconsin. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]