Data Reveals: Most-Liked Cars On Instagram Have Highest Crash Rates
Key findings:
- Most hyped on Instagram, the Fiat 500’s crash rate of 968.6 accidents per 10K vehicles proves popularity doesn’t equal safety.
- BMW M3 demonstrates exceptional real-world performance with the lowest incident rate in the study while still generating 5.8 million social media mentions.
- Leading in both market presence and performance metrics, the third-place finisher, the Honda Civic, has both the highest sales volume (5.8 million units) and strong social media engagement (7.4 million mentions).
Methodology: Heepsy’s recent study identifies the top ten most hyped cars on Instagram and evaluates whether they are truly worth the attention. The research analyzes two key factors: total hashtag counts on Instagram, which measure a car’s online popularity, and the number of crashes per 10K units sold, which indicates its real-world accident rate. Data was sourced from social media analytics tools, the Crash Data Analysis and Reporting System (CDAN), and GoodCarBadCar.net for accurate sales figures. Cars were then ranked from highest to lowest based on their composite scores, offering insights into whether their social media hype aligns with their safety and performance data. This study provides valuable information for consumers, automotive enthusiasts, and industry professionals by merging social media trends with accident statistics to assess the true impact of a car’s popularity.
To access the complete research, please follow the link.
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Author: David Keech
David Keech is a retired teacher and works as a sportswriter, sports official and as an educational consultant. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]
