No NIL (Name, Image, Likeness) Benefits While Wearing High School Uniform

Marshfield's Caden Pearce blows away the field to win the boys 400 meters at the WIAA Division 1 Track & Field Regional on Monday at Wisconsin Rapids Lincoln High School. Pearce also won the 100 and 200 meters. (Photo by Paul Lecker/

Dr. Karissa Niehoff, in her NFHS column on NIL issues with High School Student Athletes, shares the NFHS policy on Name, Image and Likeness(N

Along with recruitment and retention of officials and related behavior issues in high school sports, which were addressed in this column last week, another concern across the high school landscape this year has been the impact of Name, Image and Likeness (NIL) on high school athletics.

It has been less than one year since the NCAA suspended its longstanding amateur rules to allow college athletes to monetize their success and profit from their NIL, and many changes have occurred at that level. And, throughout the year, several state high school associations have established policies to help high school students navigate through murky NIL waters.

The state of officiating, NIL and information about the 50th anniversary of Title IX, were among the subjects discussed during the NFHS’ Media Availability Session yesterday. A recording of the webinar is available here.

Read Dr. Niehoff’s complete article HERE

Read all NFHS Voice columns here.


Where are they Now? We feature athletes and difference makers  from the past, standouts in sports who excelled over the years and have moved on. Know of a former athlete, coach or difference maker we should feature? Know of a former standout competitor whose journey beyond central Wisconsin sports is one we should share? Send us information on athletes and difference makers of the past with our simple form HERE

Baked or Fried! We also feature difference makers throughout central Wisconsin: coaches, booster club leaders, adminstration, volunteers, you name it. Send us your nominations for who you’d like us to interview HERE

We welcome your stories! Contact us at [email protected]!

David Keech
Author: David Keech

David Keech is a math teacher in Wisconsin Rapids and public address announcer for Abbotsord High School. He officiates basketball, baseball, and softball in central Wisconsin. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]