Jackson County Dairy Promotions Launches “Dairy at Dinner” Campaign

Buy One Get One Milk Available at Jackson County Provision Partners Cenex C-Store and Hansen’s IGA

Starting this Friday and Saturday, Jackson County Dairy Promotions will be at Theisen’s Farm and Garden parking in Black River Falls distributing 200 gallons of milk and coupons to customers.

Kristin Pfaff, owner/operator of Pfaffsway Farm helped coordinate the idea with Co-Chairs local dairy producer Lori Janke and Matt Rhodes, Rural Mutual Insurance Agent.

“Since our county dairy breakfast is cancelled, we now partnered with Jackson County Dairy Promotions as a non-profit organization to do fundraising to buy milk,” explained Pfaff. “We have received generous donations by FFA Alumni’s, Farm Bureau, Provision Partners and individuals to kickstart our giveaway this weekend.”

Dairy Farmers of Wisconsin has donated educational material to hand out with each gallon of milk, along with a BUY ONE, GET ONE Free Gallon of milk which can be used at Jackson County’s C-Stores and Hansen’s IGA in Jackson County. Pfaff’s organization will buy the second gallon of milk from stores at their cost.

“Our slogan is ‘Dairy at Dinnertime,’ so we like consumers to drive by our location, grab a gallon of milk, and take a photo at dinnertime, then post on Social Media with the hashtag: #dairyatdinnertime,” said Pfaff.

She also called numerous local restaurants that are doing curbside pickup and offered gallons of milk to give away with individual orders.

“Many were excited to not only support dairy farmers, but increase their sales on these given days,” said Pfaff. “Next week, we plan to give out butter with plans to add cheeses along with simple recipes.”

Pfaff hopes that this campaign reminds families to add dairy to their dinner table, as well as encourages a future generation of consumers to choose milk.

“During this Covid pandemic, families are gathering at mealtime and we want milk to be their beverage of choice,” she said. “Kids are our future consumers so we want them to taste good milk during the pandemic in hopes our fluid milk consumption will increase in the future. Because of federal mandates, schools are only able to serve skim, 1%, and low-fat chocolate milk. Unfortunately, children do not like the taste of these choices and look for alternative choices of beverages.”

“Provision Partners has been very generous through this process and designed shirts using our logo for workers to wear during this promotion,” she added.

To participate in the BOGO Milk promotion, visit a participating Jackson County location starting Friday, May 1.

ProVision Partners Cenex C-Store
302 N Washington St
Merrillan, WI 54754

N5885 Hwy 54,
Black River Falls, WI 54615

400 Oasis Rd,
Black River Falls, WI 54615

W15646 WI-121,
Northfield, WI 54635

W13007 US Hwy 10,
Fairchild, WI 54741

141 Interstate Rd,
Hixton, WI 54635

Hansen’s IGA
449 County Rd A
Black River Falls, WI 54615

Taylor Corner Store
W16211 WI-95 Taylor WI 54659

Strawberry Square
308 Main Street
Alma Center, WI 54611

Melrose Express
301 S. Washington Street
Melrose, WI 54642

Ettrick Express
Ettrick WI

Alwoods Grocery
923 Main Street
Black River Falls WI 54611

To contribute to the cause, donations may be sent directly to:
Lori Janke
W13695 W. Janke Road
Hixton, WI 54635

For more information, contact Kristin Pfaff at 715-896-6971 or via gardenvalleygatherings.com