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Fox Sports Wisconsin to See Name Change, Likely Incorporating Bally Sports; Paves Way for Interactive Gambling

Milwaukee (OnFocus) – A big player in broadcasting sports to Wisconsin homes is about to see a name change. It likely won’t stop there, though. Fans of the Bucks and Brewers, beware.

Sinclair Broadcasting, which has owned Fox Sports Midwest, including Fox Sports Wisconsin, reached a deal with Casino operator Bally’s Corporation to change the stations’ names. Reports are that the new names will likely include ‘Bally Sports’ in some form.

As reported by the New York post, Bally’s will pay Sinclair $85 million in a 10-year agreement.

How the agreement affects broadcasting of Brewers and Bucks games has yet to be determined.

Bally’s has made it clear they want to become a major operator in the US sports betting and IGaming platforms, and the agreement with Sinclair  paves the way for possible interactive wagering. In order for that to happen with Sinclair’s Wisconsin outlets, Wisconsin would have to legalize betting, like fellow midwest states Illinois, Indiana, and Iowa.

David Keech
Author: David Keech

David Keech is a math teacher in Wisconsin Rapids and public address announcer for Abbotsord High School. He officiates basketball, baseball, and softball in central Wisconsin. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]