Festival Foods Names Jeff Bruce Meat Senior Director

GREEN BAY, WI (Submitted to OnFocus) – Skogen’s Festival Foods today announced the appointment of Jeff Bruce as meat senior director, effective Monday, January 10.

Bruce has over 20 years of retail experience, primarily in fresh food leadership with Safeway Foods, where he led multiple meat and seafood departments in Idaho and Washington and eventually led a 45-store team as meat and seafood merchandiser.

Bruce then accepted a buyer/merchandiser position with Sysco, overseeing fresh seafood, dairy, bakery and dry grocery products. In his next role as meat and seafood director for Lucky’s Market, Bruce helped grow the company from six to 42 stores in about a dozen states in approximately six years. Most recently, Bruce was sales director of retail sales, national accounts, for Rocky Mountain Natural Meats in Colorado.

“We are thrilled to welcome Jeff to our leadership team,” said Ken Wicker, senior vice president of fresh foods at Festival Foods. “Festival Foods is widely regarded throughout Wisconsin as the retailer with the best selection of high quality, sustainable meat and seafood. Jeff’s leadership experience and business acumen will take our company to the next level as we continue to grow our retail footprint in Wisconsin.”

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News Desk
Author: News Desk