Festival Foods Icon Sales to Benefit Children’s Miracle Network, Marshfield Area United Way

Festival Foods 2019 Icon Sales Raise $232,000 for Nonprofits

Festival Foods icon sales give shoppers an easy way to donate right at the checkout.

In 2019, these giving opportunities, called “icon” campaigns, raised more than $232,000 for nonprofit community organizations throughout Wisconsin.

Each year, nonprofit organizations can apply through the Festival Foods website to hold a 15-day icon campaign. After all submissions are in, associates at each Festival Foods location vote on the nonprofits they want to support, besides the Salvation Army and Muscular Dystrophy Association (MDA) which have icon sales at every Festival Foods location this year.

The MDA icon sale for 2020 is taking place now through March 15.

In Marshfield, Children’s Miracle Network and Marshfield Area United Way will be promoted through icon sales sometime this year.

“We’d like to thank our guests — they’re the ones who make this program happen,” said Mark Skogen, Festival Foods president and CEO.

To find out more about how Festival Foods supports the communities it serves, visit the Festival Foods Community Involvement webpage.