Big 10 Media Rights Negotiations: Deals Set to be Announced in the Coming Days

As reported by Nicole Auerbach with, The Big 10 Network is set to announce record-setting television deals in the coming days.

The Big Ten is poised to deliver a stunner when it finalizes its media rights negotiations at some point in the coming days. Barring a last-minute surprise, ESPN is not expected to land one of the Big Ten’s packages, a source with direct knowledge of the negotiations confirmed to The Athletic.

In addition to Fox, which had locked up Big Ten rights months ago, the conference is likely to partner with both CBS and NBC. Such deals, if finalized, could result in the following Saturday slate: a noon ET game on Fox, a 3:30 p.m. ET game on CBS and primetime on NBC. Multiple sources involved in the negotiations have reiterated over the past month that the Big Ten has prioritized exclusive windows throughout the process.

Sports Business Journal first reported the developments and noted that ESPN is still negotiating with the Big Ten, so there is still a chance the network will end up with a package. If ESPN does not end up with any Big Ten football and basketball games in this round of negotiations, it will be historic. ESPN has carried Big Ten games for the last 40 years; it has shared rights with Fox in the current deal, which is set to expire in 2023.

The Big Ten is also expected to add a streaming package, though it is not yet clear if that will go to Amazon or Apple, a source told The Athletic. Both companies have significantly increased their investment in live sports programming in the past year.

Read more about the Big 10 media rights negotiations HERE


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David Keech
Author: David Keech

David Keech is a math teacher in Wisconsin Rapids and public address announcer for Abbotsord High School. He officiates basketball, baseball, and softball in central Wisconsin. He has reported on amateur sports since 2011, known as 'KeechDaVoice.' David can be reached at [email protected]