Leadership Marshfield Group Project: PDC Orenda Center Marketing

Steven Okonek - TriMedia Photo

Leadership Marshfield Project

Throughout the next couple of weeks, OnFocus will take a deeper look at some of this year’s Leadership Marshfield projects.


Background: The purpose and objective of Leadership Marshfield is to identify current and potential leaders in the community and provide a training program that will enhance their ability to function as more effective leaders. They will be better equipped to face the issues, problems, and challenges that will determine our community’s future.

Leadership Marshfield is a program of the Marshfield Area Chamber Foundation supported by the Leadership Council, volunteers, Chamber staff, and a strong Alumni network.
MACCI’s first Leadership Class graduated in May 1993. The 2019 class was recruited in the summer of 2018. Members participate in a series of eight informative one-day programs and develop group projects designed to meet each individual’s interests and community needs.

The purpose of the community project is to provide participants with an additional educational experience beyond the monthly sessions. Participants select their projects after learning about opportunities confronting the community and according to their interests.


Project Name: Marketing of PDC Orenda Center

Team Members: Danielle Krohn, PreventionGenetics; Angela Heiden, Simplicity Credit Union; Mitchell Nosbisch; Marshfield Wastewater Treatment Utility; Margie Schmidt, Melody Gardens.

A Leadership Marshfield group is turning their marketing talents toward helping a local non-profit become more visible in the community.

The group is developing a marketing plan for PDC Orenda Center, a support center and shelter for domestic violence and sexual assault victims. The project includes redesigning the website and printed literature, creating social media calendar to share details on events, and drafting press releases.

“This project idea was presented to us through Leadership, but appealed to all our interests since we are from the area but were unfamiliar with the PDC prior to Leadership Marshfield,” said Danielle Krohn, group member.

The group toured the PDC Orenda Center and sat down with its director to learn more about the organization and discuss project goals.

“After our discussion, we decided if we, locals and active members of the community were unfamiliar with the PDC Orenda Center, then it was likely others within the community were also unaware of the PDC and their services,” said Krohn. “Therefore assisting them with their marketing efforts could truly make an enormous impact on their organization and for members of the community who may be in of their services.”

The nonprofit has locations in Marshfield and Neillsville. Since 1977, it has provided support services for all ages for victims of domestic violence and sexual assault, plus professional training for employers, classes and support groups for children affected by divorce or domestic abuse, and a crisis shelter. All services are free and confidential.